Assembly Member Peter Black took small traders to heart on a visit to the city centre on Valentine's Day.
The South Wales West AM visited members of the Federation of Small Businesses in Swansea to learn about how Valentine's Day is important to their business.
The Federation of Small Businesses Swansea Bay Branch Chair Julie Williamson accompanied the AM.
"We are glad that Peter has joined us today to show his support to small independent businesses in the city," she said.
"There is a strong community of independent retailers in Swansea and we know that small businesses here have a lot to offer, not only in value and convenience, but also through the friendly and knowledgeable service they can provide.
"We would encourage people to make the most of the businesses that are on their doorstep, and support local retailers and tradespeople, who can help to keep Brecon a vibrant town in the years to come ."
The FSB has organised a number of Keep Trade Local visits in recent months, with politicians from all four of the main political parties represented at the Assembly taking part.
He called in at a the Raspberry Cakery to learn about the wedding cakes they produce, to jeweller's Stephen Hughes to see the engagement rings and at restaurant La Brasseria, as it prepared to offer romantic Valentine's Day meals.
The visit was organised as part of the FSB's Keep Trade Local campaign, which encourages shoppers to support small local businesses.
Following the visit Mr Black said: "We have some wonderful small businesses right here on our doorstep in Swansea. The businesses that I have visited today each help to make Valentine's Day special for people in the city.
"Such businesses have an important role in ensuring that we have a vibrant local economy here in Swansea and there are things that we can do as individuals throughout the year to support local traders by buying the things we need from people in our own communities. By doing so we help to provide local employment and ensure that we retain the important local services these businesses provide in the years to come."
Peter Black AM raises a glass to Valentine's Day with Daniel Tereco of La Braseria