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Assembly Member, Peter Black becomes a Dementia Friend

The Welsh Liberal Democrats Assembly Member for South Wales West, Peter Black has taken a key step towards helping end the stigma surrounding dementia by becoming a Dementia Friend. Mr. Black took part in a Dementia Friends session in his office along with members of his staff.

Dementia Friends is an Alzheimer’s Society initiative that aims to give people an improved awareness of the condition. The sessions aim to improve public knowledge of dementia, by helping people understand what living with the condition might be like, and the small things that they could do to make a difference to people living in their community.

Mr. Black took part in a number of exercises aimed at helping participants understand the affect of dementia on people’s everyday lives.

Mr. Black said: ‘I've signed up to show my support for Dementia Friends, and am encouraging people in Swansea, Neath Port Talbot and Bridgend to do the same too. With a growing number of people living with dementia, it's more important than ever we all have a better understanding of the condition.

‘Dementia Friends is about giving people an understanding of dementia and the small things they can do that can make a difference to people living with dementia. From helping someone find the right bus to spreading the word about dementia, it can help make our local community a better place to live.’

Sue Phelps, Director of Alzheimer’s Society in Wales said:

‘Most people don’t know enough about dementia. Dementia Friends is the perfect opportunity to be able to invite everyone to improve their knowledge. We are delighted that Peter Black has taken this important step towards supporting people in his area with dementia and we hope that others will follow their lead.’

If you are interested in becoming a Dementia Friend or helping create more communities that are dementia-supportive, go to to find your nearest information session or to volunteer as a Dementia Friends Champion.

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